Jiffy Group is a beacon of innovation and sustainability in the global horticulture sector. From its beginnings in Oslo, Norway, to becoming a global leader in plant propagation systems, Jiffy’s journey is a tale of innovation, teamwork, and environmental commitment.
Humble beginnings
The seeds of Jiffy were sown in early 20th century Oslo, Norway. Leif Koxvold, inspired to protect the roots of cabbage transplants, set the stage for Jiffy’s origins in root protection. In 1943, he partnered with Odd Melvold to form Me-Kox Industry, focusing on pressed cellulose fiber products. By 1949, they were developing a root protection system.
Jiffy meets the market
In 1953, the Huminalpot was created, a predecessor of today’s Jiffy pot, allowing plant roots to grow through its walls. Carl Ball from Geo J. Ball Inc. brought it to the US, and by 1955, rebranded as 'Jiffy pots,' they became a resounding success.
Rapid expansion
The 1950s and '60s marked a period of growth. In 1958, the company became A/S Jiffy Pot. With factories in Denmark and later Canada by 1976, Jiffy was producing millions of pots annually. The Jiffy-7 peat pellet, introduced in 1964, became popular in horticultural and forestry applications.
Commitment to sustainability
Jiffy’s dedication to sustainability remains a guiding principle. In the early 2000s, they began working with coir, a sustainable growing medium. A factory opened in Sri Lanka in 2004, producing coir propagation products, which significantly contributed to eco-friendly initiatives. Jiffy-7C coir pellet and products like Jiffy Growbags and Growblocks leveraged coir’s eco-friendly properties.
Becoming Jiffy International
As Jiffy expanded globally, it acquired companies, enhancing its product line and expertise. Acquisitions like Preforma Plant Plugs in 2002 and Tref Groep in 2008 enriched offerings, positioning Jiffy as a leader in quality propagation systems. By 2023, the Botanian brand launch underscored Jiffy’s commitment to serving professional growers and home gardeners alike.
Today and beyond
Today, Jiffy provides modern plant propagation with quality, sustainable solutions. With billions of plants started using their systems, Jiffy impacts global horticulture unparalleled. From biodegradable pots to versatile substrates, Jiffy meets diverse grower needs worldwide. “Developing sustainable plant growing solutions together” captures its mission to nurture plant growth while safeguarding the planet.
A legacy of innovation
Jiffy’s story is one of visionary leadership. By staying true to its roots and commitment to sustainability, Jiffy has thrived and transformed global plant growth. As the company looks to the future, it remains steadfast in its mission to feed and beautify the world, one plant at a time.
For more insights and updates, follow Jiffy Group on social media and join our journey of sustainable horticultural innovation.