The horticultural industry continues to evolve rapidly, driven by increasing demands for efficiency, consistency, automation, and sustainability. At Jiffy, innovation is not about following trends; it is about responding to real grower needs with practical, reliable, and future-ready growing media solutions.
Our work is centered on helping professional growers propagate, root, and finish crops more efficiently while reducing environmental impact. This means continuously improving growing media components, investing in innovative technologies, and developing solutions that integrate seamlessly into modern production systems across regions and crop types.
Proven solutions that support automation and consistency
One of the strongest examples of this grower-driven approach is Preforma, one of Jiffy’s most established and trusted propagation technologies. Preforma delivers fast, uniform rooting and strong crop performance through automation-ready, ready-to-use plugs. As the industry continues to move toward greater automation and standardization, Preforma remains highly relevant, helping growers improve efficiency, reduce handling, and achieve consistent results at scale.
Innovation with purpose: today and tomorrow
Innovation at Jiffy is always guided by impact. Our teams focus on solutions that deliver value today while laying the foundation for the future of professional horticulture. This includes improved substrate mixes, stabilized plug systems, peat-free and alternative raw materials, and growing media designed to optimize water, nutrients, and resources.
Recent launches such as Jiffy Gel reflect this commitment. This new growing media solution expand our portfolio with more sustainable options that help reduce waste, lower environmental pressure, and support healthier plants, without compromising performance or reliability.
A grower-first mindset
As Brian Schulker, Business Development Manager – Growing Media Components at Jiffy, emphasizes, every innovation starts with understanding growers’ challenges and translating them into practical solutions. Whether supporting propagation, automation, or crop-specific requirements, Jiffy’s goal remains the same: to help growers achieve better results with fewer worries.
By combining decades of experience, scientific research, and close collaboration with customers, Jiffy continues to develop growing media solutions that support a more resilient, efficient, and sustainable future for professional growers worldwide.
Read more and explore the full perspective shared in the Greenhouse Grower digital magazine, page 59.