In Türkiye, the Paykoç family balances two worlds: distribution and production.
On one hand, they run Paykoç, a trading company distributing Jiffy products throughout Türkiye. On the other, they are co-owners of Paco, a successful high-tech tomato greenhouse company.
With a strong belief in credibility and consistency, they insist on using the same Jiffy Growbags in their own cultivation that they distribute nationwide - reinforcing their commitment to quality and sustainable tomato farming.
‘At Paco, we only use Jiffy products,’ says Fatih Arslan, head grower and production manager. ‘Roughly 60,000 growbags a year.’
High-tech tomato operations
Paco operates two high-tech greenhouses: a 5-hectare high-tech glass greenhouse in Söke-Aydın and a 4-hectare high-tech plastic greenhouse in Germencik-Aydın. Combined, they produce 2,700 tons of tomatoes annually. The company exclusively grows long shelf-life tomatoes for export using a hanging gutter system, and cocopeat Jiffy Growbags.
Setting them apart from other tomato growers, Paco uses geothermal heating to heat their greenhouses, and a high EC and liquid CO2 to fertilize the crop. These innovative growing conditions contribute to high-quality and sustainable production and demonstrate the potential of greenhouse tomato growing in Türkiye.
From experience to excellence: choosing Jiffy Growbags
Before working at Paco, Fatih worked with various substrates at different companies. ‘Some were cheaper, but the quality just wasn’t there. Unequal fruit size, inconsistent rows, and unpredictable plant health were common issues,’ he recalls.
With Jiffy Growbags, everything changed. ‘We ran trials first. What stood out immediately was how quickly the growing medium filled up. Roots developed faster, plants grew stronger, and the growing medium held the perfect balance of water and air,’ Fatih explains.
Jiffy Growbags are known in the industry as premium tomato grow bags. Their structured porosity provides ideal conditions for strong root development and efficient watering. As water-efficient growbags, they support sustainable production cycles. ‘During our winter cycles, we never struggle with growing mediums that are too wet or too dry. And by the end of the season, our gutters are clean - no dust or leftover residue.’
With the ISO 22000 certification, all Jiffy products are manufactured in food-safe sites. To reduce sources of infection, surrounding weeds are eliminated. By using preventive measures, like disinfecting all elements in the supply chain, there is less risk of spreading pathogens.
These qualities make Jiffy Growbags a key component of efficient, high-quality, and sustainable tomato farming.
One crucial advantage of Jiffy Growbags is the technical support that comes with them. Fatih notes, ‘Jiffy’s team frequently helps us out - root zone management, irrigation strategies, even nutrient delivery. Their ongoing guidance makes a difference in our daily work.’
Read more about our Growbags here.
Tomato Growbags produce results that speak for themselves
The results of growing in Jiffy Growbags are evident. ‘We see stronger roots, healthier plants, and more uniform fruits. Yield and quality are consistent. These growbags for tomatoes make a real difference,’ says Fatih.
As water-efficient growbags, they reduce water usage and simplify fertiliser application. That matters, especially when scaling up high-yield production. Their predictability and performance also enhance food safety protocols, making them a top choice for food safety tomato growing.
‘If your roots are good, you can cross the whole season smoothly. Otherwise, your plants will tire out early. With Jiffy, the base is always solid.’
Fatih also highlights how the structured nature of the growing medium helps with EC management and oxygen availability in the root zone. These are both key elements in ensuring plant vigor under high-tech, high-yield conditions.
A challenge turned partnership
The biggest initial challenge? Price. ‘Jiffy products can be more expensive than standard growing mediums,’ Fatih admits. But once they analysed the full production cycle, it was clear: the investment paid off.
‘Growbags are just 4% of our total production costs. Even if you save 50% elsewhere, that’s only a 2% saving overall. But poor performance could cost you 10% in yield or more.’
Paykoç and Jiffy found common ground, with Jiffy offering support to make the premium solution more accessible. ‘That’s what makes this partnership so strong,’ Fatih says. ‘It’s based on shared goals and long-term results, not short-term gain.’
Looking ahead: investments and expansions
Paco has used Jiffy Growbags from day one, not just because they distribute the product, but because they believe in it. ‘As distributors, we want to be credible. We use what we sell. That builds trust with our customers.’
Fatih encourages other growers to look beyond the price tag. ‘Think long-term. Think about root health, food safety, consistency. Jiffy Growbags deliver on all fronts.’
In fact, the company has plans to expand its production further, continuing to serve global export markets with top-tier tomatoes. And Jiffy Growbags are an essential part of that growth.
As they scale up, the reliability and support of the Jiffy team are more important than ever. ‘They’re not just a supplier, they’re a partner. Their technical team is always ready to help solve problems, test new setups, and optimise production,’ Fatih says.
With experience, innovation, and reliable partners, the Paykoç family are building a bright future - powered by Jiffy Growbags.
Read more about Jiffy Growbags and how they support sustainable tomato farming here.
Let’s work together
Jiffy is a leading global supplier of premium growing media and solution thinking. We aim to serve you, our customers, in plant propagation and cultivation, to achieve better results with fewer worries. We do this by continually improving, innovating, and working toward our common goals, based on scientific research, teamwork, and decades of experience. Let’s develop sustainable plant growing solutions together: Let’s start today!