Zwijndrecht, November 30th, As the global turmoil appears to continue in 2023, affecting our business and our sector, wedecided to increase our focus on cost savings. Part of this cost-saving strategy is to slim down the marketing investments in tradeshowsin 2023. The money saved will be used to limit price increases as much as possible to try and keep prices on a more stable level. This way we can help our customers and possible prospects to better manage their companies and the challenges they are faced with.
Refocus in marketing strategy to more digital
We are all getting more digital every day, both in our personal and business lives. The way we keep in touch, the way we network and the way we search and find information is changing. To stay in touch with customers and reach out to prospects Jiffy re-directed focus in marketing to digital marketing tools. In the recent years we developed and improved our digital marketing platforms, while maintaining the more traditional tools(like tradeshow and printed media)on a lower investment-level. The on-going global turmoil advanced our decision to continue our investment in digital tools, while speeding up the process of lowering the investments in traditional tools.
Jiffy will be present on IPM 2023 without a booth
For that reason we decided to not have a Jiffy Booth on IPM 2023.We value this tradeshow on its high number of visitors and international focus. At the same time, we feel, we can network and meet with customers at the tradeshow without presenting ourselves in our own Jiffy Booth. If you want to meet a Jiffy account-manager, they will be present at the show. If you want to meet, please send a mail to IPM@Jiffygroup.com and we will arrange for a meeting.
More info:
IPM: Annemarie Bartels | B2B Marketeer Western Europe
a.bartels@jiffygroup.com| +31 6 51 10 09 96
Tradeshow strategy: Chantal Oostvogels| Global Marketing & Communication Manager c.oostvogels@jiffygroup.com| +31 615 68 84 48